Earned media can best be described as ________

A) winning third-party endorsement from objective journalists
B) placing advertising in traditional media channels
C) generating positive "spin" through social media channels
D) creating Web pages owned by the organization


A

Business

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Direct mail permits target market selectivity and allows early testing and response measurement

Indicate whether the statement is true or false

Business

When goods are received, the receiving clerk sends copies of the receiving report to the inventory control clerk and the AP clerk

Indicate whether the statement is true or false

Business

Rachel Robinson owns a small retail store in Cairo, Georgia. The following summary information regarding expectations for the month of January is provided: As of December 31 there is $1,000 in the bank and the balance in accounts receivable is $5,000. Budgeted cash and credit sales for January are $6,000 and $4,000, respectively. Ninety percent of credit sales are collected in the month of sale and the remainder is collected in the following month. Rachel's suppliers do not extend credit. Cash payments for January are expected to be $24,000. Rachel has a line of credit that enables the store to borrow funds on demand. However, funds must be borrowed on the first day of the month and interest paid in cash on the last day of the month. Rachel's bank charges annual interest of 12% per year.

Rachel desires a minimum $1,000 cash balance at the end of each month.Required:1) Compute the amount of funds that needs to be borrowed.2) Compute the amount of interest expense that will appear on the January 31 pro forma income statement. What will be an ideal response?

Business

When a person has control over punishments in an organization, they possess ________ power.

A. coercive B. reward C. personal D. referent E. expert

Business