Advertisement in which firms aim messages to as many customers as possible via media is known as

A) direct marketing.
B) mass marketing.
C) indirect marketing.
D) interactive marketing.


Answer: B

Economics

You might also like to view...

A farm is able to produce 10,000 bushels of peanuts per season on 10 acres. Assume it adds one more acre and is able to produce 12,000 bushels per season. The marginal product of the additional acre of land for this farm is:

a. 10,000 bushels per acre per year. b. 1,200 bushels per acre per year. c. 2,000 bushels per acre per year. d. 12,000 bushels per acre per year.

Economics

Oligopolists have an incentive to coordinate price because with coordination

A. The market demand curve is perfectly inelastic. B. Each firm faces a relatively inelastic demand for its product. C. Each firm faces a perfectly inelastic demand for its product. D. The demand for each firm's product is kinked.

Economics

Discouraged workers:

a. would increase unemployment rate if they were added to the number of unemployed workers. b. are counted as one-half of a worker in the unemployment statistics. c. are counted as unemployed workers when the unemployment rate is calculated. d. are not included in the calculation of the unemployment rate, the labor force, or the working-age population e. would decrease the unemployment rate if they were added to the number of unemployed workers.

Economics

Consider the following three items of spending by the government: (i) the federal government pays a $500 unemployment benefit to an unemployed person; (ii) the federal government makes a $2,000 salary payment to a Navy lieutenant; (iii) the city of Bozeman, Montana makes a $10,000 payment to ABC Lighting Company for street lights in Bozeman. Which of these payments contributes directly to

government purchases in the national income accounts? a. only item (i) b. only item (ii) c. only items (i) and (ii) d. only items (ii) and (iii)

Economics