Hasim's public relations firm has been asked to create a public relations campaign for a local nonprofit organization. Because Hasim is not sure what type of approach would work to represent the client appropriately, he wants to test the reaction of his coworkers to his campaign and get immediate feedback. Which type of organizational communication would be most effective for the success of Hasim's project?

A. strategic control
B. transactional
C. information-transfer
D. strategic ambiguity


Answer: B

Communication & Mass Media

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Answer the following statements true (T) or false (F)

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Communication & Mass Media

The _____ value of friendship is about seeking new ideas and expanding your worldview

A) utility B) affirmation C) ego support D) stimulation

Communication & Mass Media

The concept of immediacy involves

a. verbal and nonverbal closeness strategies. b. logos and pathos. c. feedback and noise. d. probability and fidelity. e. abstract and concrete language.

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media