Hasim's public relations firm has been asked to create a public relations campaign for a local nonprofit organization. Because Hasim is not sure what type of approach would work to represent the client appropriately, he wants to test the reaction of his coworkers to his campaign and get immediate feedback. Which type of organizational communication would be most effective for the success of Hasim's project?
A. strategic control
B. transactional
C. information-transfer
D. strategic ambiguity
Answer: B
Communication & Mass Media
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Answer the following statements true (T) or false (F)
The fact that a speech is effective in moving an audience does not mean that the speech is ethically good.
Communication & Mass Media
The _____ value of friendship is about seeking new ideas and expanding your worldview
A) utility B) affirmation C) ego support D) stimulation
Communication & Mass Media
The concept of immediacy involves
a. verbal and nonverbal closeness strategies. b. logos and pathos. c. feedback and noise. d. probability and fidelity. e. abstract and concrete language.
Communication & Mass Media
One advantage to web journalism is that it is more convenient than newspapers
Indicate whether the statement is true or false
Communication & Mass Media