When assessing belief strength and belief evaluation using standardized scales, there has been a lot of debate over?

a. whether to use a 5 or 7-point scale
b. what anchor terms to use on the scales
c. which beliefs to measure
d. how to score the scales


d. how to score the scales

Communication & Mass Media

You might also like to view...

An environmental activist relied on the information from mass media, research material, expert knowledge, and the survey results to inform the public on the effects dumping toxins has on Earth

The people who were interested in this issue listened to her opinion and gradually other people, with little or no knowledge of this fact, started following what she had to say. What is this theory of communication called? a) Multiple-step flow theory b) Two-step flow theory c) N-step theory d) Diffusion step theory

Communication & Mass Media

The communication anxiety management technique reality testing subjects negative preconceptions about public speaking transactions to all of the following questions except

a. what has actually happened in the past? b. what is the worst thing that might happen? c. how bad would it be if it did happen? d. does it really matter once the speech is over?

Communication & Mass Media

Write a specific purpose for a speech to instruct

What will be an ideal response?

Communication & Mass Media

You should adapt your vocabulary to the level of the audience rather than use technical words that they may or may not understand

Indicate whether the statement is true or false

Communication & Mass Media