What situations are not conducive to database marketing?
What will be an ideal response?
Building a customer database may not be worthwhile when:
• the product is a once-in-a-lifetime purchase (a grand piano)
• customers show little loyalty to a brand (there is a lot of customer churn)
• the unit sale is very small (a candy bar) so customer lifetime value is low
• the cost of gathering information is too high
• there is no direct contact between the seller and ultimate buyer
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Which of the following are considered the backbone of capitalism and allow investors, lenders, and regulators to measure the performance of a business?
a. Government policies b. Financial statements c. Stock prices d. Credit reports
Charlotte pays $16,000 in tax deductible property taxes. Charlotte's marginal tax rate is 28%, effective tax rate is 22% and average rate is 25%. Charlotte's tax savings from paying the property tax is
A) $3,520. B) $4,000. C) $4,480. D) $11,520.
Fact Pattern 20-1 ?Daily Bread Bakeries, Inc, contracts to buy all of its ingredient requirements for bread making, at a certain minimum per year, from Enriched Flour & Grain Corporation for six years. After three years, Daily Bread tells Enriched that it plans to sell its assets to Flat Bread Shops, Inc Flat Bread refuses to assure Enriched that it will continue Daily Bread's contract. Refer
to Fact Pattern 20-1. Flat Bread's refusal is A)?a justified response based on Flat Bread's relation to the contract. B)?an assignment of Daily Bread's rights under the contract. C)?a reasonable suspension of performance under the contract. D)?a repudiation of the contract.
The Securities Acts of 1933 and 1934 did not
A) regulate the activities of investment funds. B) require funds to register with the SEC. C) include antifraud rules covering the purchase and sale of fund shares. D) apply to investment funds.