Robert used this scale question on his audience survey:

"Violent crime is one of the most serious issues in the United States today."
Strongly agree ____ Somewhat agree ___ Undecided ___
Somewhat disagree___ Disagree ___
What does this kind of question allow Robert to do?
A) Gain some understanding of why audience members feel as they do.
B) Measure audience members' degree of commitment to their views.
C) Determine the objectivity with which audience members operate.
D) Anticipate the kinds of questions audience members might raise.


B

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