If a firm is privately owned, and its stock is not traded in public markets, then we cannot measure its beta for use in the CAPM model, we cannot observe its stock price for use in the dividend growth model, and we don't know what the risk premium is for use in the bond-yield-plus-risk-premium method. All this makes it especially difficult to estimate the cost of equity for a private company.
Answer the following statement true (T) or false (F)
True
Rationale: True, but data on comparable publicly owned firms can often be obtained and used as proxies for private firms.
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What are the four broad components of holistic marketing?
A) relationship, internal, position, and performance marketing B) integrated, internal, position, and performance marketing C) relationship, integrated, internal, and performance marketing D) integrated, relationship, social responsibility, and position marketing E) relationship, social responsibility, internal, and performance marketing
A company that manufactures small quantities of identifiable products will use a job-order costing system
Indicate whether the statement is true or false
Which of the following is NOT a structural determinant of power?
A) Independence B) Perceived political power C) Numerical representation D) Influence in garnering resources
The California Dairy Association promotes its milk campaign with the popular tagline, "Got milk?" Here, the California Dairy Association's marketing effort focuses on satisfying which level in the hierarchy of needs?
A. safety B. social C. psychological D. personal E. physiological