When a firm is just starting out or entering a new market, it doesn't typically have the option of designing the best marketing channel structure.
Answer the following statement true (T) or false (F)
True
A new firm typically doesn't have the option of designing the best marketing channel structure-that is, choosing from whom it buys or to whom it sells. For example, a new sporting goods retailer may not have the option of carrying all the manufacturer lines it wants because other competing retailers in its market area might carry the same products.
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Which condition contributes to high performance?
A. Teams perform work only if the employees are interested in a project. B. Employees' rewards and compensation relate mainly to individual performance. C. Work design gives employees the opportunity to utilize a variety of skills. D. Training is not ongoing, but it is implemented when necessary. E. Changes to layout and work methods are handled by management.
Aster Inc is an American firm that manufactures motorcycles under the brand name AsterBikes. The firm conducts a market research to identify alternative sources of sales growth by leveraging its core competencies and competitive advantages
Based on its market research and analysis, the firm decides to enter the automobile industry, and introduces a line of Aster ComfortCars. In this example, Aster Inc is using which of the following offensive strategies? A) enter unrelated new markets B) develop new markets C) harvest for cash flow D) divest for cash flow E) enter related new markets
Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?
A) services differentiation B) channel differentiation C) image differentiation D) product differentiation E) employee differentiation
Which of the following is not a strength of the trait approach?
A. self-confidence is the trait most important to leadership B. it is appealing to identify special traits in leaders C. more than a century of research has been conducted on traits D. it provides a benchmark for what traits to look for in individuals