_________ is commonly used to gauge the effectiveness of a spot announcement and its ability to communicate a program's most attractive features

a. episode testing
b. concept testing
c. pilot testing
d. promotion testing
e. auditorium testing


d

Communication & Mass Media

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The responsibility for conducting an interview legally rests with the __________, not with the __________

a. interviewer; interviewee. b. interviewee; interviewer. c. employee; mentor. d. candidate; interviewer.

Communication & Mass Media

Once you have a list of ideas for your topic, it is a good idea to

A) list them in alphabetical order. B) expand each idea into a paragraph. C) distill each idea down to a single word or short phrase. D) None of these answers are correct.

Communication & Mass Media

____________________ is the evidence that supports claims

Fill in the blank(s) with correct word

Communication & Mass Media

An agenda is:

A) A plan to guide a meeting B) A list of members and their individual responsibilities C) The group's goals D) The purposes and goals of the group

Communication & Mass Media