A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?
A) cutting short-term costs
B) building long-term relationships
C) attracting one-time customers who are highly profitable
D) building short-term relationships
E) minimizing the need for communication between company and consumer
B
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The Harvard School of antitrust policy favors the consolidation of wealth and power into a few firms capable of competing with the largest foreign corporations
Indicate whether the statement is true or false
The process of converting applications for new technologies into marketable products is called:
A. basic research B. product modification C. marketing development D. product development E. correlation analysis
To ensure that CR initiatives are aligned with overall corporate strategy, corporations must do all of the following EXCEPT ______.
a. clearly define their CR strategy b. determine how best to drive internal change c. identify appropriate external partners d. react to the results of CR activities without making changes to strategy
The DISTINCT key word in a SELECT clause operates on a column by column level
Indicate whether the statement is true or false