The lower the reach and frequency, the higher the cost of an advertising campaign will be.
Answer the following statement true (T) or false (F)
False
Frequency measures the average number of times a person in a target market is exposed to the message. Obviously, the greater the reach and higher the frequency, the more expensive the overall advertising campaign will be.
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The amount of which of these that we engage in influences our emotions and our perceptions of the world?
A. video games B. television C. board games D. Pokemon
Organizations using ERP systems employ an internal control tool called a role
Indicate whether the statement is true or false
Which of the following is a major step to be followed when using the multiple options close?
A) Review methods of payment. B) Create one solid product configuration for the client. C) Include all the bestselling products in the configuration. D) Introduce new products during a lull in the conversation. E) Concentrate on the options the prospect seems to be interested in.
Which food-oriented retailer traditionally uses cut cases, relies on customers doing their own bagging, and heavily utilizes private-label brands?
a. box (limited-line) store b. convenience store c. combination store d. superstore