________ advertising tries to get potential customers to buy a product within a short period of time so that the reaction can be easily measured.
A. Covert
B. Direct-marketing
C. Immediate-response
D. Subliminal
Answer: C
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Which of the following is NOT a broad dimension of service quality?
a. Tangibles b. Reliability c. Responsiveness d. Transcendence e. Assurance
The focal point of all marketing activities
A. are products. B. is the marketing mix. C. are profits. D. are sales. E. are customers.
The random numbers generated using Excels RAND function follows a ________________ probability distribution between 0 and 1
a. normal b. uniform c. binomial d. random
In the context of economic feasibility, which of the following statements is true of opportunity costs?
A) They measure what an individual would miss by not having an information system or feature. B) They measure costs involved in training employees who will be using the information system. C) They measure the changes in the scope of an information system after the analysis and design phases. D) They measure fixed and variable costs involved in running a system.