London Business School's Tim Ambler believes the evaluation of marketing performance can be split into two parts: ________
A) long-term results and changes in brand equity
B) short-term results and changes in brand equity
C) long-term results and changes in consumer perceptions
D) short-term results and changes in profitability
E) changes in market share and changes in profitability
B
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A holographic, un-witnessed will is often as legally effective as a formal, witnessed will
Indicate whether the statement is true or false
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Indicate whether the statement is true or false
An Idaho resident bought a large quantity of jeans over the Internet from a Maine company. When a dispute over the quality of the product arose, the Idaho resident sued the Maine company in Idaho state court. When the Maine company protested, the supreme court of Idaho, in Blimka v. My Web Wholesalers, held that the buyer:
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