A knockoff is a ________
A) company that uses a me-too strategy for its promotion
B) company that uses comparative advertising
C) new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle
D) product that is unbranded
E) new product that copies, with slight modifications, the design of an original product
E
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Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) consists of status-conscious and ambitious Europeans, many of whom are business professionals, who use conspicuous consumption to communicate their success to others?
A) Successful Idealists B) Comfortable Belongers C) Affluent Materialists D) Disaffected Survivors
Designing a product that is difficult and costly to manufacture is an example of poor ________?
a. Internal fit b. External fit c. Both internal and external fit d. Neither internal nor external fit
The CCAA (Companies' Creditors Arrangement Act) is used
A) by any corporation that wants to avoid bankruptcy B) by any corporation that owes at least $500,000 and wants to avoid bankruptcy C) by any corporation that owes at least $5 million and wants to avoid bankruptcy D) by any public corporation that wants to avoid bankruptcy E) by any corporation if its creditors are trying to force it into bankruptcy
Bernard is an expert on exotic flowers. Custom Floral Arrangements, Inc, hires Bernard to order exotic flowers for its arrangements. Bernard does not examine the quality of the flowers he orders on behalf of Custom Floral. Bernard has breached
a. the duty of performance. b. the duty of loyalty. c. no duty. d. the duty of notification.