To implement the marketing concept, a firm must first
A. mobilize its marketing resources.
B. promote the product.
C. obtain information about its customers' needs.
D. develop the product.
E. determine if customers want the firm to practice the marketing concept.
Answer: C
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Indicate whether the statement is true or false
Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants
A) efficiency; effectiveness B) effectiveness; efficiency C) investment; cost D) cost; investment E) positioning; scale
Deciding whether to use a push or pull system depends on ______.
A. an organization’s philosophy of sustainable operations B. the type of industry in which the organization competes C. the extent of regulation enforced by the government D. the impact of ISO standards on the company’s operations
If William earns a 10 percent return and Kate earns a 7 percent return on investments with the same risk, the additional 3 percent return on William's investment is a(n) _____.
A. risk adjusted return B. justified return C. abnormal return D. efficient return E. premium return