Which of the following observations concerning the product life cycle is FALSE?
A. A product idea may be in a different life-cycle stage in different markets.
B. The sales and profits of an individual brand follow the life-cycle pattern.
C. A given firm may introduce or drop a specific product during any stage of the product life cycle.
D. Product life cycles are industry sales and profits for a product idea within a particular product-market.
Answer: B
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