Techniques for preparing effective sales messages include all of the following EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs.
b. making the requested action clear and simple.
c. offering a guarantee or including an enclosure with product photos.
d. requiring immediate response from the receiver.
D
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Richard received a letter in the mail that he had just won a cash prize of $2 million in a sweepstakes. The letter said all he had to do was return the winning entry coupon in time
In small print at the end of the letter it stated that the winner had been preselected by a computer and if the winner did not respond, then all the names of those who did respond would be put on a list for a draw for the prize and the odds of winning were 1in 130 million. Richard sent in his entry coupon but did not get the $2 million. When he contacted the company and asked where his money was they told him he had not won, but he insisted that the letter said he was a winner. If Richard wanted to take legal action most likely the result would be A) Richard would get nothing as nobody would have believed they had won $2 million B) the company would owe Richard $2 million C) the company would have to pay Richard a small punitive award of about $15,000 to deter this practice D) the company would have to pay $10 million AMP E) the executives of the company that created this scheme would go to jail for up to 10 years
Jennifer, shift manager at Budget Furniture, told her roommate, "Work isn't much fun right now. I acknowledge that I have very little experience in the retail industry, but I just can't get my floor staff to perform their duties unless I use coercive power. Over and over, I'm threatening to cut a non-performer's hours unless he or she improves performance. That seems to be the only way that I can exert influence over them to make them perform their duties, but even then they don't respect my position as their manager." Based upon this discussion, why are Jennifer's floor staff willing to comply with her direction?
A. They respect her position and responsibility as their supervisor. B. They respect her judgment. C. They respect her experience and technical abilities. D. They want to avoid punishment. E. They want to emulate her leadership characteristics.
Mom's Apple Pies (MAP) earned $500,000 this year. The company follows the residual dividend policy when paying dividends. MAP has determined that it needs a total of $600,000 for investment in capital budgeting projects this year. If the company's debt/asset ratio is 40 percent, what will its dividend payout ratio be this year? MAP has no preferred stock.
A. 40% B. 28% C. 72% D. 48% E. 52%
Organizational buying behavior is similar to consumer behavior in some ways and different in others. One commonality is that both
A. use the same five stages in the purchase decision process. B. rely on gatekeepers to control product information. C. use formal vendor rating when choosing among alternative brands. D. are affected by derived demand. E. have virtually unlimited options for suppliers.