National TV ratings are compiled by Nielsen; local TV ratings are compiled by
a. RADAR
b. Nielsen
c. Arbitron
d. Audience Research and Development
e. Strategic Research, Inc.
b.
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Hegemony can be described as the dominant underlying ideology governing society
Indicate whether the statement is true or false.
Caleb is feeling insecure in his new school. He doesn't know anyone and feels like an outsider. Because he has always enjoyed writing, he joins the yearbook staff. Within a few days of joining the group, Caleb feels more confident and sure of himself. Which need has Caleb fulfilled by joining this group?
A. his need to improve B. his need to learn C. his need for protection D. his need to belong
The biggest disadvantage of using the projective technique in advertising research is
a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment True/False
What member behaviors are especially counterproductive to critical thinking during group discussions?
What will be an ideal response?