What is design for the environment (DFE)? Provide examples of products or services that have been developed with this in mind
What will be an ideal response?
Answer: Design for the environment addresses "environmental, safety, and health issues over the product's projected life cycle in the design and development process." The authors cite several examples of Apple's efforts in this area including reduced power usage in sleep mode, reduced packaging and production material requirements, and fewer toxic chemicals used in production and the product itself. Other examples might include the local utility producing electricity using wind and solar generators, lower consumption of fuel by the Boeing 787, a move by many universities towards disseminating information electronically, e.g., not handing out a paper syllabus on the first day of class, and others.
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Which of the following marketing metrics is an internal forward-looking metric for a firm?
A) market share B) customer retention C) revenue per customer D) inventory turnover E) customer satisfaction
Answer the following statements true (T) or false (F)
Predicting future legal changes that have not yet been enacted should be a major consideration in the recognition of future events.
Which of the following statements is incorrect related to the negotiation styles of various cultures?
a. U.S. persons take a longer time to establish rapport than do the Japanese. b. Mexicans place less emphasis on technology and more on building a relationship. c. Status is important to Saudi Arabians. d. The Japanese value harmonious relationships.
The marketing strategies for the two shoe retailers Foot Locker and Zappos are very different, but both are successful.
Answer the following statement true (T) or false (F)