Which of the following is true of product positioning?

A. It focuses purely on customers.
B. It involves creating a competitive advantage.
C. It is not possible to position a service.
D. It is usually synonymous with market integration.
E. It does not focus on a product's competitors.


Answer: B

Business

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Natasha's Interior Designs has support staff for its professional designers. The two professionals work a total of 1,800 hours each and make $45,00 . each per year. The total support budget is $90,000 . of which $60,00 . is professional support, and $30,00 . is general office overhead. A job requiring 30 professional hours should be billed how much for overhead if a simplified costing approach is

used and hours is the cost driver? a. $25 b. $30 c. $600 d. $750

Business

Announcements are message that publicly notify people of information they need to know

Indicate whether the statement is true or false.

Business

Garcia Controls hires a consultant to assess its materials handling procedures. The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

A. unit loading B. piggybacking C. containerization D. inventory management E. priority transportation

Business

On April 1, Garcia Publishing Company received $1,548 from Otisco, Inc. for 36-month subscriptions to several different magazines. The company credited Unearned Fees for the amount received and the subscriptions started immediately. Assuming adjustments are only made at year-end, What is the adjusting entry that should be recorded by Garcia Publishing Company on December 31 of the second year?

A. debit Unearned Fees, $387; credit Fees Earned, $387. B. debit Unearned Fees, $129; credit Fees Earned, $129. C. debit Unearned Fees, $1,161; credit Fees Earned, $1,161. D. debit Unearned Fees, $516; credit Fees Earned, $516. E. debit Unearned Fees, $1,548; credit Fees Earned, $1,548.

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