Alex works in the marketing department of an international company. How can Alex use modern technologies to conduct market research and better serve his company's customers?
What will be an ideal response?
Alex could use the company's Web site and social media sites to monitor online discussions of the company's products and services. He could track customer-generated review systems or online data services to learn more about the needs and wants of his customers. Alex could create a customer database for the company to target individual customers with tailored offers.
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If it takes 113.28 yen to buy $1, then it takes $.009624 to buy 1 yen.
a. True b. False
Most companies use the cash basis of accounting
a. True b. False Indicate whether the statement is true or false
Klint Microsystems, a microprocessor manufacturer, was contracted by Zeitar Studios to manufacture specially designed microchips to be used in an audio engineering process. Zeitar was to pay Klint $300,000 as per the contract
Klint decided to redesign their existing microchips and make them suitable for Zeitar. While the finished microchips were being shipped via a carrier, Klint was informed of Zeitar's insolvency. Klint cancelled the shipment before it was delivered. Klint then resold the chips to another studio where they had to settle for $150,000 as the chips were now only suitable for specific audio engineering processes. What legal action can Klint take against Zeitar? A) sue and recover lost profits B) sue to recover purchase price C) get a court order asking for specific performance D) exercise the buyer's right to cover
One of the things that can be gleaned from a strategic group map of industry rivals is
A. which strategic groups have the highest profit margins and the highest customer switching costs and thus represent key operating characteristics. B. which strategic groups are currently being shunned by customers because of high prices and relatively low product quality. C. that some strategic groups are more favorably positioned than others because they confront weaker competitive forces and/or because they are more favorably impacted by industry driving forces. D. which rivals have been in business longer and thus have greater access to experience curve effects. E. which rivals have newer manufacturing facilities and thus have achieved greater product quality.