Reporting on shared media can involve much data. Which one of the following metrics would be considered better than the others?

a. page visits
b. downloads
c. message retention
d. impressions made


c. message retention

Communication & Mass Media

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If a team is having trouble with the parent organization:

A. It shouldn't make waves B. It should rely exclusively on the team itself C. It should develop networks and cooperation with the hierarchy and other groups D. None of the above

Communication & Mass Media

Nayana, a news reporter, wants to visit the city from where she received a news release about an awards ceremony. She checks the news release to find the information. Which component of the news release has the data that Nayana wants?

a. Dateline b. Contact c. Lead d. Boilerplate

Communication & Mass Media

All of the following traits are true of the typical Tom Cruise screen character except

a. deluded b. unmaterialistic c. self-absorbed d. none of the above

Communication & Mass Media

In a persuasive speech on lowering tuition, Alvaro wanted to discuss the various sources for

the university?s operation budget such as tuition, state aid, federal aid, private donations, and endowments. In order to present the information as a percentage of overall income, which of the following visual aids should he choose? A) a line graph B) a pie graph C) a bar graph D) a flip chart

Communication & Mass Media