In the absence of a promotional message, marketers can use ________ to promote a product and help it stand out among the vast array of product choices faced by consumers.
Fill in the blank(s) with the appropriate word(s).
packaging
Packaging is all of the activities of designing and producing the container for a product. It is one of the most underappreciated tools in marketing. While virtually every good comes in a package, many marketers do not take advantage of the opportunity to use packaging to promote the brand and cut through the growing amount of clutter faced by consumers.
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In comparing the relative emphasis Chinese and American managers place on performance versus relationships, which of the following is true?
A. When making bonus decisions, Chinese managers tend to place less emphasis on employees' work performance than do American managers. B. When making decisions about nonmonetary recognition of employees, American managers place more emphasis on employees' relationships with coworkers than do their Chinese counterparts. C. Chinese managers tend not to take personal needs into consideration when making bonus decisions. D. American managers tend to give larger bonuses to employees with greater personal needs.
Costs that change in relation to volume changes, but not in direct proportion to those changes, are known as:
a. Variable costs. b. Semivariable costs. c. Fixed costs. d. Curvilinear costs.
Which of the following is identified by the text as an example of a technical skill?
A. Planning abilities B. Knowing where his or her product fits into the customer's business C. Strategic thinking D. Working through other people E. Analytical ability
The term "restricted" as used in university accounting refers to a constraint on the use of funds which has been:I. internally imposed. II. externally imposed.
A. Neither I nor II B. II only C. I only D. Either I or II