Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Some firms eliminate all nonessential marketing expenses and let sales decline as more and more customers discontinue purchasing products that are in the decline stage of their life cycle. It is one of the successful strategies for marketing products in the decline stage of the product life cycle.
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Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. When a manager makes a decision based on the strong beliefs she already has, she is guilty of a prior-hypothesis bias. 2. You have surveyed all of your close friends, and they all prefer ice cream to frozen yogurt. Thus you should be confident that everyone prefers ice cream; that is, this is a representative sample of adequate size. 3. The process of identifying and choosing between alternative courses of action is known as option evaluation. 4. Politics has provided evidence that appeals to emotion are more effective than appeals to logic in decision making.
The Automotive Department of K-Seers Corp shows net sales of $1,320,500 for tires and $759,800 for other goods. It has been determined that the tires cost $834,000 and the other goods cost $372,100 . What is the gross profit for the Automotive Department?
a. $2,080,300; b. $874,200; c. $387,700; d. $1,206,100; e. $486,500
________ is the process of planning, conceiving, pricing, promoting and distributing goods, services, and ideas in order to satisfy consumer and business needs
A) Trade promotion B) Integrated marketing communications C) Marketing D) Advertising E) Public relations