Research that is not based on statistics, but instead identifies themes that emerge from in-depth interviews or focus group discussion, is called ________ research
What will be an ideal response?
qualitative
Communication & Mass Media
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Countless jokes and situation comedy plots revolve around interpreters who attach different referents to the same symbol
Indicate whether the statement is true or false
Communication & Mass Media
Rebecca listens to classical music in order to relax (i.e. reduce her heartbeat and rate of breathing). The intended media effect here is:
a. emotional-type b. behavioral-type c. physiological-type d. psychological-type
Communication & Mass Media
RADAR is a Nielson acronym for Radio's All Dimension Audience Research
a. TRUE b. FALSE
Communication & Mass Media
The text gives five suggestions for the use of humor in a speech. Briefly discuss three of them.
What will be an ideal response?
Communication & Mass Media