Calculating quantitative industry attractiveness scores for each industry a company has diversified into ________.
A) permits a ranking of the attractiveness of the various industry value chains, from best to worst.
B) provides a basis for drawing analysis-based conclusions about the attractiveness of the industries a company has diversified into, both individually and as a group, and further to provide an indication of which industries offer the best and worst long-term prospects.
C) helps ascertain which industries have the easiest-to-achieve key success factors and strategic fits.
D) ignores seasonal and cyclical factors, industry profitability, and whether an industry has significant social, political, regulatory, and environmental problems.
E) enables managers to get in position to rank the industries from most competitive to least competitive
B) provides a basis for drawing analysis-based conclusions about the attractiveness of the industries a company has diversified into, both individually and as a group, and further to provide an indication of which industries offer the best and worst long-term prospects.
Calculating quantitative industry attractiveness scores for each industry helps in ranking the performance prospects of the businesses from best to worst and determining what the corporate parent's priorities should be in allocating resources to its various businesses. A simple and reliable analytical tool for gauging industry attractiveness involves calculating quantitative industry attractiveness scores based upon the following nine dimensions: (1) market size and projected growth rate, (2) intensity of competition, (3) emerging opportunities and threats, (4) presence of cross-industry strategic fit, (5) resource requirements, (6) seasonal and cyclical factors, (7) social, political, regulatory, and environmental factors, (8) industry profitability, and (9) industry uncertainty and business risk. Those dimensions are first assigned numbers from 1 to 10 and are then weighted to reflect their relative importance.
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