A global brand refers to
A. a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.
B. two or more international products that coincidentally share the same brand name but represent two completely unrelated products.
C. two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.
D. a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
E. a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations.
Answer: D
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