According to the AMA definition of marketing, which of the following is true of marketing?
A) "Making the sale" should be considered the end of marketing.
B) Marketing is carried out for the benefit of the customer.
C) Marketing is carried out for the benefit of the stakeholders.
D) Marketing should not be considered an organizational function.
E) all of the above
C
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Newer, more strategically oriented purchasing departments have a mission. Which of the following most accurately describes that mission?
A) Make the most profit possible and remain independent of entanglements. B) Approach every purchasing opportunity as means to create interdependency. C) Seek the best value from fewer and better suppliers. D) Outsource the supply function. E) Abandon all strategies except for systems selling and buying.
Which of the following items are NOT reported as part of income from continuing operations?
A) discontinued operations B) gross profit C) other income and (expenses) D) gain on sale of equipment
In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts
Indicate whether the statement is true or false
Indicate whether each of the following statements about outsourcing decisions is true or false.An outsourcing decision involves a purchase offer from a customer at a lower-than-normal selling price._____Outsourcing would increase a company's level of vertical integration._____To evaluate an outsourcing decision, a manager should compare the avoidable cost of making an item to the cost of buying it._____The decision to outsource a particular product is not affected by the amount of the product needed._____Reliability of the supplier is a critical issue in an outsourcing decision._____
What will be an ideal response?