Butterball TurkeyEvery fall, Americans eat turkey during the holiday season. For some consumers, that is the only time they cook a turkey. Butterball has satisfied loyal customers for more than 50 years and fields about 100,000 phone calls every November from consumers asking cooking questions. So this year, Butterball decided to include a meat thermometer with each turkey so consumers can know when the big bird is ready to eat. Each year, Butterball also selects the best leftover recipe from those posted on its Web site through an online vote with consumers. The consumer submitting the recipe receiving the most votes wins a $1,000 prize. Butterball also hires a company to go into stores and provide bite-size turkey nuggets to consumers so they can taste how moist Butterball
turkeys can be. Usually, the person providing the turkey will be standing next to temporary shelves with all the Thanksgiving fixings on it that are set up in the stores this time of year.Refer to Butterball Turkey. If Butterball printed a certificate in a newspaper or magazine advertisement that allowed consumers to receive $2.00 off if they purchase a Butterball turkey, they would be using:
A. coupons
B. price-offs
C. premiums
D. loyalty marketing
E. sampling
Answer: A
You might also like to view...
Which is the type of bankruptcy that allows large companies to reorganize themselves and pay off debt in the future?
a. Chapter 3 b. Chapter 5 c. Chapter 7 d. Chapter 11 e. Chapter 13
Product C is one of several joint products that come out of Department M. The joint costs incurred in Department M total $40,000. Product C can be sold at split-off or processed further and sold as a higher quality item. The decision to process further should be based on the:
A. Allocation of the $40,000, using the net realizable value. B. Allocation of the $40,000, using the relative sales value at split-off method. C. Allocation of the $40,000, using a physical measures approach. D. Assumption that the $40,000 is irrelevant.
Posing as Platinum Bank, Oswald e-mails Nadia, asking her to update her personal banking information through a link in the e-mail. She clicks on the link and types in the data, which Oswald promptly sells to Moe. This is
A. no crime. B. employment fraud. C. phishing. D. vishing.
Four possible approaches to attacking the RSA algorithm are: brute force, timing attacks, _________ attacks, and chosen ciphertext attacks
What will be an ideal response?