Ads for Brita LED Lightings use comparative advertising to emphasize the benefits of using LEDs over CFLs. The ads emphasize that LEDs last longer, consume lesser energy, and need to be replaced fewer number of times than CFLs
In this case, what kind of appeal is used by these ads?
a. Admiration
b. Vanity and egotism
c. Health
d. Profit
ANSWER: d
The ads for Brita LED Lightings use a profit appeal. Ads that use a profit appeal focus on letting consumers know whether the product will save them money, make them money, or keep them from losing money.
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According to technology philosopher Nicholas Negroponte, the global market driven by electronic information results in an increase of minifirms and
A. multinational corporations. B. unstable governments. C. nonprofit organizations. D. intercorporate conflict. E. megamergers.
The actual amount of time that a product is being worked on is known as the
a. moving time. b. inspection time. c. processing time. d. queue time.
Employee representation on _________________________________ is an important aspect of codetermination.
Fill in the blank(s) with the appropriate word(s).
Which of the following is not a conflict of interest?
a. A doctor's referral of a patient to an x-ray lab that he owns for a full work-up without disclosing his ownership interest b. A purchasing agent's failure to disclose a 22% ownership interest in a supplier that would be chosen anyway c. A bank officer's solicitation of a charitable contribution for a non-profit organization of which he is a member from a customer with a large line of credit up for renewal in 30 days d. All of the above are conflicts of interest