One of the most important steps in beginning to make decisions using data is to pick the right metrics. Good metrics are:
A. consistent, cheap, quick to collect, and most importantly, they must capture important information to help the company make improvements (things the business cares about).
B. broad, expensive, and make take years to collect, but must capture important information that the company can store away.
C. extensive, unnecessary, and captures only the positive aspects of the business.
D. should not be done often as it is too much work and nobody has time to do it.
Ans: A. consistent, cheap, quick to collect, and most importantly, they must capture important information to help the company make improvements (things the business cares about).
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