The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as a(n) ________.
A. customer base
B. market segment
C. target market
D. ultimate consumer
E. preferred customer
Answer: B
You might also like to view...
Net income can be used to assess a company's progress in meeting the goal of profitability
Indicate whether the statement is true or false
Media outlets describe the topics they intend to cover during the coming year by
A) holding press conferences. B) publishing editorial calendars. C) creating special televised business-to-business campaigns. D) hiring celebrity spokespersons to make announcements at industry conventions. E) leaking information to a select handful of elite industry bloggers.
What term is used to describe the process of building on past failures by braving new encounters?
a. expanding b. challenging c. securing d. exposing
Conceptualize how a lagging brand (assume a grocery product) may be repositioned for new uses.
What will be an ideal response?