A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of products
Many companies subscribe to the bureau's report publication to learn of the findings of these surveys. This information can be classified as ________.
A) primary data
B) secondary data
C) mined data
D) experimental data
E) cross-tabulated data
B
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If a company's product has an overall perceived performance score of 125, it means that ________
A) the product has a product performance advantage of 125% B) the company is showing a 25% increase in sales in the annual report C) the relative cost of purchase index for the product is equal to 125 D) the business is 25 percent ahead of its competition E) the company is showing a 25% increase in profits in the annual report
The dialog module of a decision support system (DSS) is responsible for displaying the results of an analysis.
Answer the following statement true (T) or false (F)
Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called syndicated services or syndicated sources
Indicate whether the statement is true or false
The ______ are part of the finished products, and the amount of usage can be tracked on a per-unit basis.
A. indirect materials B. direct materials C. centralized material purchases D. decentralized material purchases