Explain customer acquisition as a customer-based basic strategy
What will be an ideal response?
Different types of companies adopt different types of customer acquisition strategies to adapt to the needs of their
particular market. Whether the company acquires new customers using market penetration methods (like capturing
competitors' customers) or market development methods (like selling existing services to a new group of
customers), companies must ensure that customers value their offering, or they will not be successful.
You might also like to view...
The auditor's communication of material weaknesses in internal control for a nonpublic company is:
A. required to enable the auditor to state that the examination has been made in accordance with generally accepted auditing standards. B. required to be included as part of the audit opinion. C. required even though the financial statement audit for private companies does not require an audit of the entity's system of internal control. D. the principle reason for studying and evaluating the system of internal controls.
Which is NOT a major source of resistance to change?
a. facts b. beliefs c. values d. attitudes
Top-down budgeting utilizes operating personnel in budget formulation
Indicate whether the statement is true or false
Under which category of plans might retirement benefits vary according to the performance of an underlying financial investment?
A) Defined benefit plans B) Defined contribution plans C) Both defined benefit and defined contribution plans D) Neither defined benefit nor defined contribution plans