Which of the following statements is most likely true about products and product knowledge?
A) Knowledge of a company's history is essential to selling that company's product.
B) Product knowledge is not as important as selling technique for a professional salesperson.
C) Knowledge of one's product or service is not important in all areas of professional selling.
D) The extensive variety of available products in the market complicates the buying process.
E) Salespeople who learn and impart too much product knowledge hinder the buying process.
D
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A retailer that is hard to get to, even if the customer can see it, has low
A. cumulative attraction. B. accessibility. C. availability. D. visibility. E. compatibility.
Deceptive pricing practices include misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock
Indicate whether the statement is true or false
Cost of goods sold increased $200,000 and 22% from the previous year. What type of analysis was performed?
a. Vertical b. Horizontal c. Normal d. Absolute
The Administrative Procedure Act imposes controls on agencies by requiring basic fairness in areas not regulated by the enabling legislation. This method of reining in powerful agencies is a form of
a. informational control. b. political control. c. judicial review. d. statutory control.