Which of the following is included in the last step in the order-to-cash process?
A. shipping
B. pick and pack
C. payment
D. billing
Answer: C
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In ________ marketing, the firm operates in several market segments and designs different products for each segment
A) individual B) undifferentiated C) differentiated D) concentrated E) niche
Even if a segment has the right size and growth and is structurally attractive, a company must consider its own objectives and resources before targeting that segment
Indicate whether the statement is true or false
People overemphasize the success of work teams because:
a. There is no research to suggest otherwise. b. Teams are better than individuals at most all organizational tasks. c. Of the psychological benefits of teamwork. d. Their implementation is one of the most common organizational changes in the last two decades.
Explain benchmarking and scanning a technology. Discuss the differences between them.
What will be an ideal response?