Ben, a supervisor who works for you, does not understand why he does not often receive effective replies to his email messages. He asks you to review some messages he has sent over the past several weeks and to provide constructive criticism. What should you look for as you review his messages?
You should check to see if Ben is following email protocol. Here are suggestions for evaluating the message:
1 . Is email the proper communication vehicle for Ben to use for his messages?
2 . Are Ben's messages too long? Or does he appropriately limit each message to one idea?
3 . Are his subject lines accurate and meaningful? If not, employees could be deleting his message without reading them.
4 . Are the messages well organized?
5 . Are the messages precise and clear?
6 . Do recipients understand that a response is needed?
7 . Is there a signature file at the end of the message? If not, do recipients of his messages know how to contact Ben other than through email if needed?
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Kushie's Coffee in Bangalore is a quaint establishment nestled near MG Road in the central business district. It serves coffee and fruit cake to a clientele that has been enjoying these products for over fifty years. The demand for coffee beans is 6600 cases per year (each case has 24 ten-pound bags). It would be disastrous for them to run out of coffee, so they keep a safety stock of 30 cases. The cases cost $4800 and it costs $5 per case to order coffee. As coffee is a perishable product, the holding cost is fairly high at $40/case/year. The lead time to receive an order is seven days. Kushie's is open 300 days a year.
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