The basic ground rules for content analysis are

a. categories must not overlap
b. unit scan be coded twice
c. latent content must not be counted
d. manifest content must not be counted


a. categories must not overlap

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. When it comes to Facebook and LinkedIn, don’t post frequently over an extended period of time. 2. Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on LinkedIn. 3. Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products. 4. The tweet functions like a quote. 5. Viral refers to the idea that something can spread quickly within a population from a variety of sources.

Communication & Mass Media

A gain in information guarantees that attitudes will change accordingly

Indicate whether the statement is true or false

Communication & Mass Media

Each of these volunteer groups meets weekly to discuss problems in the soup kitchen or homeless shelter where members work. Which group is experiencing groupthink?

a. These volunteers ignore facts and opinions that conflict with the assumed group position. b. These volunteers focus attention on their own thoughts and accomplishments. c. These volunteers keep the communication flowing and get everyone to think of more ideas. d. These volunteers are at a stalemate and cannot agree on anything.

Communication & Mass Media

What are the four questions a speaker needs to answer when constructing a research plan?

What will be an ideal response?

Communication & Mass Media