The best way for journalists to prevent their readers from going elsewhere for news is to ______.

A. stick to a single medium
B. report only stories that confirm readers’ biases
C. present information in the format that readers prefer
D. sacrifice depth for entertainment value


C. present information in the format that readers prefer

Communication & Mass Media

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Wayne was happy when his organization won a grant for a major government project. He called a journalist of a local newspaper several times asking for the news to be covered by the newspaper. Wayne really should

a) avoid being desperate. b) have a plan. c) be more confident. d) be polite.

Communication & Mass Media

__________ are often referred to as subordinate points or

supporting points. a. Central ideas b. Topical points c. Subpoints d. Transitions

Communication & Mass Media

When you perform a job well and are rewarded with bonuses, pay raises, a corner office, a better parking space, or a promotion, this is an example of the system of rewards and consequences

Indicate whether the statement is true or false.

Communication & Mass Media

A(n) ________ is most appropriate in the conclusion of a persuasive speech.

A. extended example B. appeal to action C. internal summary D. definition E. lengthy quotation

Communication & Mass Media