Lately, you have noticed that your favorite athlete endorses the cereal you consume, appears on highway billboards for sports beverages, and appears on television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?
A. intelligent
B. savvy
C. the peripheral route to persuasion
D. the central route to persuasion
Answer: C
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Consideration of impact on pollution or unemployment is not an example of the classical perspective.
Answer the following statement true (T) or false (F)
The teachers in Melissa's high school are relatively inexperienced and not many of them are certified in their subjects. Absenteeism is high, and classes are often disrupted. It is likely that Melissa's school
A) has a high proportion of students from low income families. B) has a larger than average student enrollment. C) has lower than average achievement scores. D) All of the above.
The most common form of aggression seen in early childhood is instrumental aggression.
Answer the following statement true (T) or false (F)
Complete the following analogy. Nonconscious thinking: _______ :: conscious thinking: ________
a. biased; accurate b. automatic; controlled c. controlled; automatic d. illogical; logical