According to social exchange theory, the equation of this theory is: Profits = __________ - _________

Fill in the blank with correct word


Rewards, Costs

Communication & Mass Media

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Why are media companies pushing to eliminate rules against owning newspaper and electronic media outlets in the same market?

What will be an ideal response?

Communication & Mass Media

The ______________ approach appeals to the need for security and plays on fears of being different or left out.

A. "just plain folks." B. "everyone is doing it" C. Independence. D. stand-out-from-the-crowd. E. snob appeal.

Communication & Mass Media

People who lived through the Great Depression may perceive resources as being scarcer than others do. This is an example of how _____ affects perception

a. attribution b. ethnocentrism c. social comparison d. the cohort effect

Communication & Mass Media

Standard language is usually the language style used by the lower-status people in a society

Indicate whether the statement is true or false.

Communication & Mass Media