A group's demographics includes information about age, sex, and income, for example
Indicate whether the statement is true or false
True
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The informal communication processes within the organization, including stories, jokes, and gossip, constitute which of the following?
A. retention B. equifinality C. cultural network D. synergy
If you are trying to decide if something should be included or left out of the marketing research report, you are being mindful of the ________ element of report writing
A) terse B) comprehensive C) objective D) none of the above
Which of the following is not one of the requirements for granting of a patent?
a. quality b. utility c. novelty d. nonobvious e. all of the above
Which of the following best describes message execution?
a. It is the way an advertisement portrays its information. b. It is the series of steps taken by marketers to finalize a product's unique selling proposition. c. It is the process where a manufacturer and retailer split the costs of advertising the manufacturer's brand. d. It is the manner in which consumers interpret an advertisement.