The primary reason that some advertisers set up a wholly owned in-house ad agency is to
A. save money and tighten control over their advertising.
B. meet the challenges of mass media with respect to creative incentives.
C. stimulate external creative efforts on the part of the marketing staff.
D. attract the best photographers and graphic artists.
E. utilize inexpensive social media tools in their online advertising efforts.
Answer: A
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Which of the following strategies can American manufacturers follow to survive the drain of manufacturing operations to other countries?
a. develop cutting-edge technologies that are difficult to replicate b. reduce prices c. switch to new products that are not manufactured elsewhere d. reduce quality with a view to reduce costs
Students are organizing a "Battle of the Bands" contest. They know that at least 100 people will attend. The rental fee for the hall is $150 and the winning band will receive $500. In order to guarantee that they break even,
how much should they charge for each ticket?
Using the Baldrige Organizational Profile, leaders can assess and clarify their organization’s systems in regard to everything but
a. customers b. strategies c. data points d. processes
Bill goes to First Bank to get a loan. He signs a note and agrees to repay the bank. What is the legal term for Bill's status regarding the note?
a. Payee. b. Maker. c. Payor. d. Drawer.