Which of the following statements is not true about the follow-up step of the personal selling process?
A. The salesperson should contact the customer to see if there are any problems with the product.
B. Following up aids the salesperson in creating a solid relationship with the customer.
C. The salesperson can try to determine the customer's future needs.
D. The follow-up helps create loyalty on the part of the buyer.
E. Salespeople should only follow up with dissatisfied customers.
Answer: E
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