Conventional media do a better job than new media at customizing advertising for consumers

a. True.
b. False.


b

Communication & Mass Media

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According to the Cultural Connections section of Chapter 14, Kenyans equate age with

__________. a. intelligence b. beauty c. wisdom d. credibility e. authority

Communication & Mass Media

When giving emotional support you should not ________

A) sympathize B) listen C) empathize D) platitudinize

Communication & Mass Media

A special project group was appointed by the CEO and has been meeting each week, but it is now experiencing the repercussions of social loafing. This means that some members

a. are always negative and disagreeable. b. are finding ways to compromise rather than accepting ideas outright. c. are attacking other members in a personal way. d. are exerting little effort and barely participating.

Communication & Mass Media

You should try to create a separate speaking persona

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media