This is the number of listeners who tuned in during a specific period for at least 5 minutes:

A. share B. average quarter-hour persons C. cume D. rating E. reach


B. average quarter-hour persons

Communication & Mass Media

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The four models of communication include

A. one way, two way, interactive and transactional B. linear, two way, interactive and constructivist C. linear, constructivist, transactional and interactional D. one way, two way, transactional and constructivist

Communication & Mass Media

Among the groups within the Cambodian, Laotian, Hmong, and Vietnamese refugee cultures, Tran Minh Tung (1990) found the group who was least at risk for marginalization to be ______.

A. newcomers B. women C. teenagers D. elderly

Communication & Mass Media

Federal agencies spend several hundred million dollars each year promoting all of the following EXCEPT

A) foreign trade. B) military recruitment. C) government health services. D) U.S. Postal Services. E) all of the above.

Communication & Mass Media

A(n) ________ climate is one in which people experience trust, caring, and acceptance, and is

created through the use of descriptive, empathetic, and/or genuine communication. Fill in the blanks with correct word

Communication & Mass Media