What part of the market environment shapes the behavior of customers?

A) target market
B) buying influences
C) competitors
D) regulatory influences
E) connectivity


Answer: B
Explanation: A market environment is composed of three important groups: (1) its target customers, (2) the buying influences that shape the behavior of those customers, and (3) competitors.

Business

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Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?

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Business

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Business