In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?
A) Account executives now control the channel of communication with advertising agencies.
B) The role of the account planner has become more important.
C) Advertising agencies have become the leader in developing integrated marketing communications.
D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.
D
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A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes
A) mobile marketing. B) social marketing. C) electronic enterprise. D) social justice.
According to Sullivan (2011), the vulnerabilities in Business IT and EC systems include each of the following organizational weaknesses except
A) end-user training and security awareness. B) lax security with mobile devices. C) inappropriate use of business computers and network services. D) closed systems not reacting quickly enough to security breaches.
When the sole task for a client is to manage the user interface, we call it a ________
A) thin client B) light client C) front client D) strong client
During the stabilization period, subject matter experts should be prepared to help ________ from their departments to learn to use the system
A) consultants B) users C) attorneys D) vendors E) none of the above