A value package consists of an in-store advertisement that makes the product attractive and identifies features and benefits
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Today's customer regards a product as a value package that includes a bundle of attributes, benefits, and features. A product's packaging makes it attractive and identifies its features and benefits.
You might also like to view...
Estimating the amount of reclamation costs are an inherent risk associated with natural resources
a. True b. False Indicate whether the statement is true or false
Which of the following is a question that you need to answer to successfully analyze your audience?
A) What is the main concern of the presentation? B) Who are the key players? C) Will you be standing and presenting the slides? D) How quickly can you complete the presentation? E) Can you embed video within your presentation?
Regulating the banking institutions is one of the Federal Reserve's duties
Indicate whether the statement is true or false
The bond that you own does not pay any interest. Instead, it is sold at a "discount" from its maturity value. This is a ________ bond
A) no interest B) face discount C) growth D) zero coupon E) none of the above