Ted and Amy Balderas were married last year, at age 24. They have no children, and both are currently working hard to build their careers. Couples like Ted and Amy
A. are likely to be a poor target for firms that are trying to market a new brand or new product concept.
B. usually don't spend money on discretionary purchases.
C. usually focus on buying durables, such as furniture and appliances.
D. are unlikely to be careful, price-conscious shoppers.
E. None of these answers is correct.
Answer: C
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